International Marketing

Courses and degrees in international marketing give the student a basis of understanding how global marketing affects all marketing industries even those not actively involved in selling globally. Courses will focus on marketing internationally from the large global exporter to the small business that may rarely sell overseas. Marketing courses in this area will teach students how to find information about foreign companies, to develop global marketing strategies, how to figure out the motivation of the foreign consumer and distributor, and how to research for information about foreign markets.