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Were you the type of kid who sold lemonade by the side of the road and actually made money at it? Maybe you were the adolescent always making up catchy jingles at a moment's notice, or selling toys to make a profit. If this sounds like you, a two-year Business Administration diploma with a concentration in sales or marketing might just be the perfect fit.
The first year of a Business Administration program gives you a broad set of skills and experiences applicable to the modern office environment. The second year is where you really hone in on your passions by choosing a concentration that suits your personality and skill sets. Marketers spend their careers researching demographics, products, and services. They work on strategic planning to most effectively sell a company's product or service. In addition to exercising a global perspective on sales strategies, marketers must also be able to communicate clearly, create and present key concepts through reports, manage sales, and work on product development.